Venu J wishes to completely reinvent the idea of luxury. So long are the days of using unrealistic standards for women to be shamed into a purchase. We value our girls and full-heartedly believe that they deserve to be adorned with the finest gemstones to reflect how precious they are inside. We mean every girl. No matter the age, race, shape, or size.


Deconstructing luxury also includes destroying the beliefs instilled by the media to capitalise on our insecurities. We are powerful women. Though sometimes we need to be reminded of just how beautiful we are. We want our jewels to be a symbol of your worth each and every time you see them.


Our company slogan is “perfectly natural, naturally perfect” and we believe this extends to our earth as well. It breaks our hearts that luxury insinuates the exploitation of our planet so we plan to work completely sustainably by the end of 2022.